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MAZDA CX-90 LAUNCH
To reveal Mazda’s new flagship model, the CX-90, we produced an immersive live and virtual experience set at a stunning private residence in Malibu, California. The event was designed to showcase the vehicle’s design, performance, and technology through curated touchpoints that blended physical interaction with digital storytelling. Guests were invited to explore the CX-90 up close, take part in interactive product demos, and engage with brand representatives, while remote attendees accessed a high-end virtual reveal experience. The seamless integration of in-person and online elements created a dynamic launch that reflected the innovation and sophistication of the CX-90 itself.
OUR ROLE:
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Integrated Marketing Strategy
Live Show Production
Catering
BA Staffing & Training
Experience Curation
A/V Management
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